March 2011

Through nearly a decade of helping organizations implement online research studies, Client Opinions has developed a proven, 6-step methodology to help you avoid online research pitfalls and ensure you obtain actionable results.

Our methodology can be applied to: 1) customer and client surveys 2) market research studies and 3) employee satisfaction studies.

Step 1: Research Strategy Definition
Define the key learning objectives. What does success look like?

Sample Planning Document

Step 2: Survey Design, Construction and Testing
Develop a custom, online survey that delivers on the research objectives.

Sample Word Document

Step 3: Survey Deployment & Response Attainment
Launch the survey, track responses and obtain a critical mass of responses.

Sample Response Rate Update                                                 

Step 4: Data Analysis
Identify key learning, uncover trends and create actionable insights.

Sample Reporting Process

Step 5: Final Reports
Create a "board-ready" presentation to show overall metrics and response profiles. 

Sample Aggregate Report 

Sample Individual Response Report

Step 6: Strategic Review & Action Plan Meeting
Management review of the findings and business implications. Set goals for next year and create an action plan to drive change through the organization.

Sample Dashboard & Thank You

Key Question: Should you outsource this process?
If you don't have an in-house research department, using a research firm like Client Opinions has some key advantages:

Independence & Objectivity
More candid responses, higher response rates and a survey free of internal bias.

Credibility of Results in Marketing Communications
Strong credibility in sales presentations, client meetings and press releases.

Research Expertise
Ensures professional survey design, construction and deployment.

Technology Expertise
Knowledge of survey software ensures a smooth implementation process.

Focus to Make it Happen
Outsourcing creates focus to ensure it happens, on time and with excellence.

Benchmarking Data & Norms
Benchmark data will help you make sound, actionable conclusions.

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